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Cartier: ask the creator

Cartier’s President and CEO Bernard?, Funafuti, the company’s businessflourishing. Christmas is fast approaching, Cartier product shortagesituation may occur, this sales performance is envy.
Faunus on the company’s future is also full of confidence. At a time whenthe global economy teetering, strong demand for luxury goods in Asia Pacificfor the luxury goods industry with a powerful umbrella. Cartier is a memberof the world’s largest luxury goods group, Richemont’s sales in the Asia-Pacific region in the first half rose 60%, much higher than the United States market and average 35% 22% growth in the European market.
While the Group’s total global sales in October rose 26%, but it was aslowdown in Europe, dragged down than 36% growth in the April to September,and is an obvious trend of decline.
However, based on the entire luxury industry downturn, Richemont’s share price performance is not too bad. Although the Group’s share price fell 13%so far this year, but till the morning of November 11, which is equivalent to the fiscal year ending March 2013, forecasting net earnings per share of14.1 times, higher than that of the Swatch Group’s 13.5 times FY 2012forecast earnings, but less than 16.5 times times the LVMH group.
Industry downturn as well, the company’s performance continues to berelatively strong, Funafuti, owes the company has always been adhering to the proactive strategy. “We can’t control the volatility of the market, we can’t control the economy, nor can we control the debt, and so on … …What we can do is to plan ahead, because I know there is unknown. The”Funafuti in October in Deauville when participating in the World Conferenceon women, when he accepted the INSEAD network, a think-tank said:” we strive to make a Cartier initiative to meet the new era following the pulse of thetimes and make flexible changes in response to market conditions the companyat any time. Therefore, in the face of changing market, I must react thefastest, most flexible, most active. ”
“One thing I can be sure of is that I had prepared for the worst atcompanies in good times. I think this is the reason why we are still able tokeep up their good, we always do a preparedness. ”
History and opportunities
Cartier’s rapid response to market demand and seize the opportunities oftradition dating back to 1847. At that time, Louis-Francois Cartier took over the shop teacher Adolphe Picard, in Paris, Cartier brand was born. In 1904, due to Brazil’s pilot friend Albert Santos-Dumont complained about in-flight Pocket disadvantages, Louis Cartier made specifically for the watch,became the first men’s wristwatch maker. This “Cartier Watch Sanders” fameand quickly bring the brand to luxury throne.
Indeed, Cartier has other insurmountable position through today is not justthe future of a rainy day. Faunus said another factor to its success is thecompany’s strategy in different regions of the world, which was spreadingrisk, the company caught in the European domestic market, will not be toomuch of a drag on overall performance.
“[Cartier] is a plane with 5 engines, 5 engines on behalf of Europe, Japanand the United States, the Middle East and far East, 5 regions, theirperformance equally superior. Even when one of the engines as the Europeanengine speed slows down, other engines will fill the gap and continue tolead the company’s undisputed leader position in global. ”
While the European market to slow, faunus said: “in China, driven by Asia’sluxury market is full of vitality. Our products are not only popular inmainland China, Chinese have visited the rest of the world is our bigbuyers. For example, France, although France economic malaise, but Cartierin France sales still gratifying, I owe it all to France tourism Chinese,Spain and Italy market as well. ”
Rainy day global undoubtedly contribute to Cartier successfully weatheredthe global financial storm. But Cartier 3-5 in future years and what will bethe situation? Faunus says: “the Cartier brand is by far the world’s mostbeautiful, which we will continue to hold because we consistently createcustomer expectations, we expect the creator. Once you lose the customerexpectations, you’re your brand if you lose customer expectations, you willbe finished. Therefore, I will devote myself to the Replica Cartier jewelry and Replica Cartier Watches brand maintainsits timeless aesthetic, making it a forever dream of desire. ”

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